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3 Actionable Ways to Empower Women in Business
International Women’s Day, what’s next?
March 8 is celebrated as International Women’s Day. International Women’s Day 2021 takes the theme #ChooseToChallenge which shows that all women can choose to challenge and call out gender bias and inequality. Women can also choose to help create an inclusive world in many forms, such as in business. So, what should we do next to make it happen?
How to empower women in business?
- Break the stereotype and barrier. A recent research states that in 40% of economies, women’s early–stage entrepreneurial activity is half or less than half of that of men’s. Something that can still be an issue, women who cried or showed emotion were considered weak. Women still face discrimination thus causing a gender gap in education, employment, labor, and social affairs. Therefore, to empower women in business all of those stereotypes and barriers should be eliminated. The first step is to change the old mindset about gender stereotypes through bias training and awareness. Next, held dedicated activities for women, like a business workshop, public speaking events, and focus group discussions. Finally, close the gap by changing the ideas about the representation of women in many media, such as tv, film, and social media.
- Connect women with female mentors. Running a business and maintaining connections is quite challenging. Hence, pairing up women with strong female role models in business is one of the ways to empower women to succeed in their business. By sharing hurdles and success stories in business, women can get new perspectives and practical skills to run the business from the expert.Another benefit of strong mentor-mentee relation is creating women confidence in their ability to thrive in their business. Furthermore, women are being helped to identify and achieve business goals, identify and correct gaps in generic skills and knowledge.
- Accommodate women’s need to execute their business. To empower women in business, helping them to get what they need is highly important. This can be done by accommodating access to business knowledge and skill through workshops, coaching, and training about all aspects of the business. Moreover, providing easy access to technology is also needed, such as by giving facilities at affordable costs.One of the actionable ways is creating women in a business community like Bayside Women in Business Network by Dhea Barlett. They are a great way to give and receive extra support when women are working on their own. Involving in a business community can help women to get a supportive environment of like-minded businesswomen.
Finally, women need encouragement both mentally and technically to achieve women empowerment in business. Empowering women in business can be done by breaking gender stereotypes and barriers, connect with female mentors, and accommodate their needs to execute the business. If inclusivity can be achieved, there are a lot of advantages that can be obtained, such as a diverse workforce, women excel at the soft skills needed for business leadership, and women represent huge economic power and offer important consumer insight.