Upscale Your Business with Progressive Web Apps (PWA)

Progressive Web App

26 Oct, 2021

Digital Era: Fast & Convenience Era 

As we know it, Technology development has been at its peak and it isn’t going to stop any soon. Our society is now shifting into the industrial or business 4.0 era. Where everything will more likely be accessible via the internet. And especially, the Covid-19 pandemic forced everyone to access everything digitally. From ordering foods online, having company’s meetings online, project management online, marketing everything online, food delivery app, SCRUM progressive web app for online workers, and many more.

All of these online features are just for two reasons only: faster information and better convenience. Those two are the key to winning customers and gaining their loyalty to your brand. Why? Because they both short the decision-making time; a time that they needed why they need to use your product or services. This gives you a big plus point from customers to make you a top priority if in the future they are looking for the same service or product in the future. 

Winning Customer Loyalty Requires Adopting Digital Transformation

Some business owners might say that they prefer to stick to the old-school ways of doing business. But the research from SAP Centre for Business Insights and Oxford Economics shows that: 

  • 80% of organizations that have completed digital transformation report increased profits. 
  • 85% say they have increased their market share. 
  • On average, leaders expect 23% higher revenue growth than competitors. 

Research study shows that 49% of enterprise leaders are in the execution phase of digital transformation, 15% at the evaluation and development phase, and 36% said they don’t as yet have a strategy, which placed them in the “laggard” category. (“Voice of the Enterprise: Digital Pulse, Coronavirus Flash Survey” by 451 research.  

Being in the laggard category means a slow downfall for a company. Their inability to compete with rivals could be very fatal. On the other hand, investing in digital transformation, with the right tools, will be a fruitful choice.  It might be a slow return, but once the customers “feel” it, it would be a massive avalanche of ROI beyond imagination. 

Meanwhile, customers’ mindsets have changed drastically. Before, it was all about who has the specific services or products at the nearby customer’s area. But now, customers are become smarter and behave differently. In an open information era like nowadays, customers become very critical. They expect us to be ready to give them the best convenience, both on-site or digitally. The main question is; is your business ready for digital transformation?

How can you transform digitally? 

Understanding your business process could be the key factor for answering that question above. Almost all business sectors can be improved or transformed digitally. For example; if your business is about manufacturing, you can improve efficiency and productivity using a digital app that helps you monitor the production process, delivery progress, ease the customer’s order process.  

No matter what is your business niche or sector, there will always room for improvement for your business via digital transformation. You can start it by creating websites, social media profiles, or developing an app. But of course, developing an app is not an affordable option. Ever since 2018, tech scientist has developed a brand-new system called PWA or Progressive Web Apps. Which helps companies to solve some technical issue that customer faces whenever doing business with them. 

Examples of Bigger Brands that use Progressive Web App? 

From coffee shops, retail giants like Starbucks, the biggest beauty retailer like Lancôme Paris, the biggest e-commerce player in the world; Alibaba or AliExpress, world’s renown business magazine like Forbes, to ever-growing social media platform like Twitter, all of those companies mentioned, have felt the major benefit of digital investing through adopting PWA (Progressive Web Apps). 

Here are some of their results after implementing PWA:  

AliExpress reported that:
– 104% more new users across all browsers
– 82% increase in iOS conversion rate
2x more pages visited per session per user across all browsers
– 74% increase in time spent per session across all browsers 

Forbes also reported this:
Faster load times – new site loads in an average of 0.8 seconds
The app increased user engagement by 100%
43% increase in sessions per user
3x increase in scroll depth
Ad views up 20% 

Most of the result shows a promising future. If you haven’t considered shifting your business digitally using Progressive Web Apps, today is a great day to start!  Consult with our Brand Expert & Tech Consultant on how you can improve digitally!

What is Progressive Web App? 

Progressive Web App (PWA) is a software application that is built and improved with the latest APIs to provide advanced features, stability when targeting everyone, anytime, on any single code-based application. It is a mobile-based website designed with web technology that behaves and sounds like an app, except with functionality that competes with the original native app, such as HTML, CSS, and JavaScript. 

Optimization will not only make the website faster but also be able to provide an experience like using a mobile application. In addition, you also don’t need to create a separate application. For a business owner, Progressive Web Apps (PWA) can help to deliver their expectations. They offer certain benefits for companies that native applications can’t offer for their customers. Many big brands have adapted to this software and increased more than 20% of their revenue.
 

How Can Progressive Web App Benefit My Company? 

PWA is a hybrid application inspired by the ease of use of browsers on various platforms and the convenience of using mobile applications on mobile phones or tablets. In order to satisfy the needs of online consumers, e-commerce businesses need to have a quick and convenient mobile shopping experience. However, to make a knowledgeable choice you would need to consider the difference of each strategy.

We also need to study how our customers behave. Nowadays, customers demand convenience, simplicity, and easiness.  Furthermore, as the research by Google/Heart+Mind Strategies, U.S., “Getting Things Done on Mobile,” stated that, 79% of people say they’re more likely to revisit and/or share a mobile site if it is easy to use. The problem with most companies nowadays, they created a site or native mobile app, but sometimes not accessible for other customers. Younger customers might face no problem with facing complex site features or installing an app. But for the older customers, it would not be as easy as you thought. They might encounter some confusion on your native mobile app features. Their phone might not be compatible with the platform your app is using or they are simply just feel overwhelmed by the UI of your app.

Making your service or product become easier to access by customers means that you will more likely to gain a steady increase in conversion and retention rate. People will come back and buy your product or services because of their happy experiences.

Difference of Web App, Native App with Progressive Web App? 

Web App 

Native App 

Progressive Web App 

• Made by relying on browser and cross-platform 
• Automatic update 
• Limited features 
• Low development cost 
• Only runs online
 
• Built for certain platforms using specific language, such as Java for Android and Swift for iOS
• Update must do manually 
• Can run in offline conditions 
• Development costs tend to be more expensive 
• Complete features 
• Made relying on the browser and cross-platform 
• Automatic update 
• Can run in offline conditions 
• Delivering a UX that is more            intuitive than a web app 
• Low development cost 

 

Ultimately, Progressive Web Apps exists to bridge the huge gap between mobile apps with web apps. Nowadays, significant numbers of people are connected to the internet almost everywhere they go. There are, however, still an even larger number of users with intermittent access, such as users on mobile data plans, shared internet access, and so on. Catering to these users requires changes to the information flow we’re used to.

By allowing users to keep browsing once they’re offline, serving the pages they’ve already visited, it’s possible to retain visitors and customers who would otherwise be in the dark once their internet is cut off. Here’s a basic chart to understand How Progressive Web Apps is to bridge the gap between website and native mobile app.

FeaturesWebsiteProgressive Web AppMobile App
OfflineNOYESYES
App StoresNONOYES
ResponsiveYESYESYES
SearchableYESYESNO
Local notificationsNOYESYES
Push notificationsNOYESYES
Download to installNONOYES
Fast updatesYESYESNO

How Much to Build a Progressive Web App? 

On average, building a robust website will cost you around $3000 – $10.000. While building a complex app, will cost you an estimate of $20.000 – $80.000. Progressive Web Apps (PWA) will cost you right on the middle spot. You will only need to spend $6000 – $20.000 for a PWA that will help you win customer loyalty.

Conclusion

By the end of this article, now you have thorough knowledge about Progressive Web Apps (PWA). Perhaps you may even have an idea on how to improve your business via digital transformation. The peak goal is all about winning customer loyalty by custom-tailoring the digital UI to make them happy about the experience they have when doing business with you. If you’d like to talk with our Brand Consultant or Tech specialist on how Digital Envision can improve your business, please do not hesitate to leave a message, and let us collaborate together.

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